It is Pattersons policy to respect and protect the privacy of our customers and the users of www.pattersons.co.uk (hereinafter, the "Site"). Through this Internet Privacy Statement, we want to reassure users of the Site that we will not sell, share or rent user information to others in a manner different than as set forth in this Internet Privacy Statement.
Placing orders and information collection
Pattersons collects information from the users of the website at several different points. For example, we collect and/or request information when a user:
• Places an Order
• Requests notification of an order status
• Applies for a credit account
• Submits an E-mail
In order to fulfil the requests of website users in the above instances, the user may be requested to provide contact and/or credit card information. If we have trouble processing an order, a request, or completing a delivery, this contact information will be used by Pattersons to contact the user.
Gathering and sharing of information
We monitor traffic patterns on the Site and gather broad demographic information for aggregate use to analyse trends and administer the website in order to improve its layout and design and to permit website personalisation and streamlining to create the best shopping experience we can for our users. In order to perform analysis permitting such personalisation and improvement of site design and user experience, we may employ suitable third parties with whom we share the information necessary to accomplish these objectives. These statistics include no personally identifying information.
Where appropriate, we share aggregated statistical information with our business partners. These statistics include no personally identifying information.
We use a credit card processing company to bill purchasers of goods and services from the website and depending upon the goods and services being ordered and where they are being shipped, we may also use outside suppliers and/or delivery companies to assist us in fulfilling and delivering orders. We share with them the information necessary to enable such card processing, fulfillment, and delivery of goods (i.e. name, address, and as appropriate, payment information).
We may provide personal identifying and account information in special cases such as enforcement of our Terms of Site Use, or as required by law or legal process to protect and defend the rights and safety of our website and its users. This includes exchanging information with other companies for purposes of fraud and credit risk reduction.
Strong precautions are taken to protect the information of the users of our website. When users submit sensitive information via the website, that information is protected both online and off-line.
We take credit card information security seriously and use a variety of technical solutions to make shopping safe at our Site. Furthermore, your information is encrypted and is protected utilising the industry standard Secure Sockets Layer (SSL) encryption software. Whilst on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked or open, when you are just 'surfing'.
While we use SSL encryption to protect sensitive information online, we also protect user- information off-line. All of the information of our websites users, including the sensitive information mentioned above, is maintained in a restricted section in our offices. Only those of our employees who need the information to perform a specific job (for example, our account or customer service representatives) are granted access to personally identifiable information. Furthermore, our employees are kept up-to-date on our security and privacy practices.
You may have heard of the term "cookies". Cookies are routinely used by most, if not all, e-commerce merchants, including Pattersons. A cookie is a small text file that is stored on your computer when you visit a website. Pattersons utilise cookies to track visitor behaviour, in order to personalise the Site and enhance your customer experience. For instance, by setting a cookie on our Site we can remember you when you return to our Site and store items in your basket between visits. This enables us to provide a fast and efficient shopping service.
Special offers, account updates and opting out
Pattersons occasionally sends our customers and the users of the website announcements and updates, which contain important information about the website and service offerings which we believe to be of value to our customers and users. In order to do this, we may enhance or merge the information we collect on the website with data from third parties for purposes of marketing products or services to our customers and users.
We may communicate with the users of the website via e-mail, telephone, mail, or fax in order to provide requested services, content, product information, notification of special offers or in regard to customer service issues relating to an account. The users of the website are always given the opportunity to 'opt-out' of having their online information used for purposes not directly related to the website at the point at which we ask for the information or when they receive an online requested promotional communication.
For example, our e-mail messages have an "unsubscribe" feature for users of the website who buy from us, but don't want to be notified about special offers in the future. Users can simply "Reply" back to the e-mail message and type "unsubscribe" in the subject field. Upon receipt of the reply, we will remove that e-mail address from our e-mail list. If a user has more than one e-mail address, he or she should include the other addresses as well to ensure proper updating of their account information.
Users of the website can always update the personally identifying information that they have provided to Pattersons simply by accessing and updating their account information on the Site or by e-mailing us at firstname.lastname@example.org.